The Verge is in a big dilemma: do they have to pay $10M to Ticketmaster, or should they just accept the fact that they have been scammed? It is very difficult to answer the question because the answer is complex. Let us take a look at two examples.
One is the case in which Ticketmaster is in danger of losing $10M, while the other is the case where TikTok is involved.
Ticketmaster 10m Theverge Has To Pay $10M
After being sued by a competitor for breaching privacy, Ticketmaster has now agreed to pay $10 million. This follows the company illegally hacking into the systems of rival ticket seller, CrowdSurge, and using stolen login credentials to obtain corporate information. The lawsuit was filed by CrowdSurge in 2017 and claimed that the company had violated its customers’ privacy. In addition, Ticketmaster has fired two employees involved in the breach, Zeeshan Zaidi and Stephen Mead.
Ticketmaster Expands Into Music Streaming Apps
Ticketmaster 10m theverge has joined forces with Spotify and Pandora to make its events available on the platforms they use. This move could signal an even wider expansion into the music streaming business. Spotify also recently launched its own ticketing service, and TikTok has partnered with Ticketmaster to offer in-app ticket purchases.
Ticketmaster plans to leverage its partnerships to make the customer journey frictionless.
The company has already partnered with Facebook and Spotify, but this deal represents a new step into the music streaming market. While the terms of the deal aren’t clear, the partnership makes sense for everyone. As more people use streaming services, TicketMaster’s sales will increase, and consumers will be able to easily find and buy tickets. The company hopes this move will lead to more revenue for the company.
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Music streaming apps are a fast-growing industry. Apple Music and Spotify have already partnered with artists to increase visibility of their shows. YouTube is also experimenting with its own ticketing platform. Users will be able to find concert listings through YouTube and expand the list to see all the available concerts worldwide.
Live Nation, which owns Ticketmaster, says it is expanding its music streaming app offerings because of the success of its livestream campaigns. This means that Ticketmaster will be able to expand its marketing reach worldwide and reach more fans. The company plans to launch its streaming dedicated ticketing platform in 2020. The platform will be available in ten languages and more than one hundred countries. Ticketmaster recently sold more than 125,000 tickets to Niall Horan’s Royal Albert Hall livestream. The company is also developing a new global music team with David Marcus as the EVP.
Ticketmaster Integrates With Tiktok
TikTok has partnered with Ticketmaster to allow users to purchase tickets directly through the app. Through the integration, TikTok creators will be able to search for relevant Ticketmaster events and include links to purchase tickets to those events within their videos. This feature will be available to select TikTok creators initially but will expand to more users as time goes on.
The integration also allows artists to sell concert tickets within the TikTok app, making it easier for TikTok performers to connect with more fans. TikTok’s parent company ByteDance has also trademarked a new platform called TikTok Music, which will allow users to purchase music and concert tickets from within the app.
The TikTok platform is already an important player in the entertainment space, with a variety of entertainment-related content. Its recent launch of its SoundOn service – a similar service to Spotify – might be a way for TikTok to capture top-of-funnel attention. TikTok is already home to many artists and music distributors. This partnership with Ticketmaster will make it easier for artists to distribute their music on the platform.
Ticketmaster has already integrated with YouTube and Snapchat earlier this year. It also has a partnership with Pandora and Spotify to give users easy access to event information on these platforms. The new TikTok integration is limited to select accounts, but some artists, such as Demi Lovato and One Republic, are using the service. The new feature will allow users to buy tickets directly from the video.
